Retail Industry and business level intelligence

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Published date: June 15, 2022
  • Location: London, United Kingdom
In the retail industry, business intelligence is more crucial than ever. Customer data can be used to discover trends and behavior, assess which items and services are selling (and which aren't! ), and how to target new customers, in addition to beating the competition. - Shamayun Miah

There's no such thing as too much information when it comes to outperforming your rival in retail, which is more fast-paced and competitive than ever before. Customers now have more alternatives than ever because of the rise of eCommerce- Shamayun Miah. Business intelligence monitors how customers interact with online stores, and this data can be utilized to improve the buying and service experience for customers.
A consumer, for example, may receive recommendations based on recently seen items. With business intelligence, eCommerce helps retailers to make smart, efficient decisions based on customer behavior. This data is available in real-time, allowing businesses to instantly adjust prices or change product offerings.
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